Whenever we research using a keyword through a search engine we retrieve a list of relevant websites to provide us with the required information. Search engines are the information retrieving system that displays the best, most relevant and apex quality web pages that will meet the needs of the keen searchers.
Now to get your website ranking, let’s say if you live in Brisbane – Australia you need to perform what’s called website SEO brisbane to make sure your business or website shows up for the searches in Google.
When the web pages are displayed we find a sequence of pages containing numerous websites of which the website on the first page of search engine are the highest ranking websites with more relevant information and more traffic of searchers.
While designing a webpage it is always kept in mind that the webpage should possess a huge number of targeted visitors. For this purpose we need to optimize the website.
We all are well aware of the term SEO in this modern technological era. It is the abbreviation of search engine optimization.
It is a technical, analytical and creative methodology to improve the appearance of a website in search engine. It ensures the chances of a site getting found by the search engine whenever a research using the target keyword is performed.
The purpose of SEO is not only to optimize a webpage but also make it an apex quality webpage capable to attract links naturally and make it gain apex position in the search engine ranking.
Making a website achieve high ranking in search engine involves a sequence of integrated efforts. Before performing SEO we should have an idea of what is to be done and what is not to be done to perform a better SEO. You can find a free SEO toolkit which Microsoft provides free of charge to help improve your website optimisation.
For instance if we search for software companies in India we can search it using many possible keywords like good software companies in India, best software companies, reliable software companies in India or software companies in India. Therefore a website containing these target keyword with more relevance will be displayed on the first page of the search engine.
Therefore we observe that the first and foremost step toward SEO is to undergo keyword research which will assist us in using the proper target keyword in our content, URL, domain name etc. so as to receive high ranking in search engine.
I. KEYWORD RESEARCH
Keyword research involves searching good keyword possessing more traffic in search engine, having more competition among websites or having possibilities of getting traffic.
One should try to use a long tail keyword so that the webpage can be retrieved using a short tailed keyword too.
Now let’s discuss the methodologies to get the best target keyword.
1. go to adword.google.co.in
2. Create an account.
3. Go to tools (it’s free of cost)
4. Select keyword planner
5. Type the target keyword.
Eg. Software companies in India
6. Select the location (for which location the target keyword is required)
7. The tool will provide with some keyword ideas (around 800 ideas) along with their average monthly searches.
Opt for a long tail keyword possessing 400-500 searches every month because it can be retrieved while searching through short tail keyword too. Next step towards is on page SEO.
II. On Page SEO
The process of making changes to the webpage after optimizing the keyword is termed as on page SEO. Find the keyword in the keyword planner then use that target keyword in the webpage, URL, h1 tag and h2 tag. As we know in a web page h1 tag can be used only once but h2 tag can be used as many times. Also use the keyword in the title of the web page.
The web page should contain more than 300 words or else the content will be considered as thin content which is not at all good for website Search engine ranking. Keyword should be used in first paragraph, highlighted, bold italicised, underlined. The same keyword should be used in the image alt tag but we should keep it in mind that all the images should not contain the same keyword as it may lead to over optimization. Another important point is canonical URL which is used to prevent self duplicacy. For. Instance someone may use www. Domain_name.com others may use http.domain_name.com or forget the / (slash). Through canonical URL one can specify which webpage is to be retrieved.
In Meta description and Meta title keyword is must. The Meta description abridges the content on webpage as this too will show up in search engine results together with the title tag. Though it won’t benefit to achieve higher rank, but a well-written Meta description can have a big impact on whether users decide to click through or not so it should be written to sell.
Things to be kept in mind while writing Meta description:
- create a different one for each page
- It includes your keyword
- It’s between 100 and 150 characters, including spaces
- It includes a call-to-action that entices people to click.
In a content of 500 words the keyword density should be 2-3%. Beyond this limit over optimization will take place leading to website penalizing and finally leading to the chances of drop in the website ranking.
For better results of SEO one can also interlink their own webpages to their websites.
III. LINK BUILDING
This is another important integrated effort for SEO. Putting your website on another website can increase the traffic of visitors to your website. One can displays the links of their websites in blogs or social media to increase the traffic. One can ask the bloggers to display their website link on their blogs.
The blogger should be related to your website. If your website deals with technology or software then the blogger must also be of same field.
You can also opt for infographics which includes tutorial videos or articles of your website and allow it to other websites your tutorial video and give the link credits to your website then this will be a solid step towards link building. Social media promotion is also not at all a bad idea. But you need to follow their guidelines. Facebook is the best media to interact with the mass and make you website receive a lump of visitors. Getting more number of likes affects the ranking in search engine. You can also write some news type articles related to your website and publish it on press release sites with website links and information about the website.
These methodologies will increase the traffic of visitors to your website which is quite profitable to your website for getting higher ranking on search engine. But we should ty to avoid following situations:
POOR SECONDARY CONTENT
Disrupting content that benefits the website rather than helping the user is a reason for a Low rating. The SC is distracting or unhelpful for the purpose of the page. Video is a great use of getting people to stay on your site here are some video tips for SEO that can help you create better website content.
Irrelevant advertisements on the websites may lower your ranking. The advertisement you select to display on you webpage should be relevant. For eg. If your websites deals with technology or software then it can contain some advertisements related to software companies or technology.
Website undergoing inadequate updates and inadequate maintenance for its purpose, ranks lower in the search engine.
SERP SENTIMENT & NEGATIVE REVIEWS
Credible negative reputation is a reason for a Low rating, especially website. The website has a negative reputation.Read More